Expansive Tourism Campaign “In the MIDst” Aims to Stimulate Economy in MIDJersey Region

In the MIDst NJ Logo        MIDCED Logo

Local Non-Profit Creates Opportunities to Boost Businesses and Sustain Jobs

PRINCETON JUNCTION, NJ – January 31, 2014 – A new tourism campaign, In the MIDst: More Happens in MIDJersey, aimed at boosting the economy and promoting what’s happening in the MIDJersey region, was announced today during a press conference at Rat’s Restaurant at Grounds For Sculpture in Trenton, New Jersey.

Powered by the MIDJersey Chamber of Commerce’s non-profit economic development arm, the MIDJersey Center for Economic Development (MIDCED), In the MIDst is the first initiative in the MIDCED’s mission of stimulating regional awareness of existing cultural, educational and historical qualities of the MIDJersey region as well as the retention, expansion and attraction of region businesses.

In addition to a consumer friendly website, IntheMIDstNJ.com, the campaign aims to create major opportunities to showcase the region’s capabilities to host major events.

“Tourism is a growing driver of the New Jersey economy and what better way to help contribute to its success than by developing an initiative that is the foundation for the economic development of this region,” said Robert Prunetti, Executive Director of MIDCED. “This region has its own unique identity and we want to further showcase to businesses and consumers all it has to offer.”

It is estimated that New Jersey tourism brings in nearly $40 billion annually and affects hundreds of ancillary industries.

“A major driver of jobs in New Jersey is the tourism industry,” said Ronald Perl, Chairman of MIDCED. “Through In the MIDst, we are looking to develop opportunities for businesses in the MIDJersey region to thrive, helping to increase tourism and sustain jobs in the region.”

For more information on the In the MIDst campaign, visit IntheMIDstNJ.com or email info@inthemidstnj.com.


About the MIDCED
A non-profit organization, the MIDJersey Center for Economic Development (MIDCED), was created by the MIDJersey Chamber of Commerce as an economic organization to foster a vibrant regional economic future through a diverse range of economic alliances, initiatives and programs. The MIDCED works as a team with public and private sector partners to nurture and power the MIDJersey regional economic engine. Visit MIDCED.org for more information.

About the MIDJersey Chamber of Commerce
For over 145 years, the MIDJersey Chamber of Commerce has represented and supported the diverse MIDJersey business community through growth-driven solutions and services. The Chamber unites the region with a common goal of collective economic, social and cultural growth, and serves as a hub for business resources and valuable relationships. Visit www.midjerseychamber.org for more information.

About Creative Marketing Alliance (CMA)
Creative Marketing Alliance (CMA) is a full-service marketing firm that has successfully launched and managed integrated marketing programs using a combination of strategy and creativity to produce measurable results for over 25 years. For more information, please visit www.GoToCMA.com, call 609-297-2235 or email us at info@cmasolutions.com.

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